About us

Your kid’s good sleep is my mission

At Nanu, we get our ideas from moms then put our hearts and minds to work. We have started with soft as a cloud, 100% cotton pajamas, then introduced silky, soft cotton satin crib and cradle sheets, flannel sleeping bags and sleep room furniture of the highest quality materials to provide moms with the best care they can give to their little loved ones. At Nanu, we never stop innovating. We never stop searching, carefully reviewing and then introducing special products that enhance the quality of sleep within Nanu’s portfolio. We have hundreds of specially developed and hand-picked products focused on providing good sleep to the little ones around the world. But we do not stop there. Why? Because providing moms with everything they need to provide their kids with good sleep is our mission.

NAZ, FOUNDER & HEAD DESIGNER OF NANU, MOTHER OF 3

At Nanu, we get our ideas from moms then put our hearts and minds to work. We have started with soft as a cloud, 100% cotton pajamas, then introduced silky, soft cotton satin crib and cradle sheets, flannel sleeping bags and sleep room furniture of the highest quality materials to provide moms with the best care they can give to their little loved ones. At Nanu, we never stop innovating. We never stop searching, carefully reviewing and then introducing special products that enhance the quality of sleep within Nanu’s portfolio. We have hundreds of specially developed and hand-picked products focused on providing good sleep to the little ones around the world. But we do not stop there. Why? Because providing moms with everything they need to provide their kids with good sleep is our mission.

Our story is one of a bedtime

Everyone needs good sleep. Babies and children need it even more. Because their healthy growth depends on it. Sleep is as important as nutrition in a child’s healthy development. That’s why our lifetime mission is to provide good sleep for all children around the world. Better sleep means a better world.

Good sleep is crucial in every kid's development

TO LEARN

Good sleep boosts learning skills and increases attention span.

TO THRIVE

Good sleep recharges batteries for a better life. A minimum of 14 hours of sleep is vital from the age of 1 month up to 3 years.

TO STAY HEALTHY

Body produces cytokines during sleep, which build the immune system and help fight infections.

TO GROW

Some lullabies verse, "Sleep to grow". It is true. The body releases necessary growth hormones primarily during deep sleep.

The moment NANU was born

Naz was a working mum trying to cherish her motherhood. But like the case of many other moms with their children, the biggest issue at home was quality sleep. Her daughter Lara had trouble sleeping well, which was affecting everyone. Seemingly endless sleepless nights caused Naz to think about how to solve this important universal problem. One morning, while sitting in the comfortable chair of a Vice President in the office of one of the largest advertising agencies in Istanbul, she has come up with the idea of the world's first sleep brand and named it Nanu. This moment was going to change her life forever. When she quit her job, she was determined to unpuzzle the mystery of providing good sleep to babies and children and then design and offer only the best sleep products. The (good) rest is history.

It all started with a pajama

Making of the first Nanu pajama was seemingly as simple task. In fact, it was a big challenge. How to make a pajama soft as a cloud? A pajama that fits and feels so well the little ones would do anything to keep theirs on forever and refuse to sleep with anything else? The secret is not only the highest quality materials, 100% cotton fabric, and our size-adjusted, perfectly fitting patterns for the new generation. It is hidden in the small details we got from listening to moms closely, such as removing itchy labels or adding zippers for easier reach. In case not noticed, we love whispering to moms via short messages printed on the care labels.

No compromise in QUALITY

We follow 5 core principles while designing and producing the Nanu Products. They are safety, simplicity, comfort, functionality, and value. As the world’s first premium sleep brand, we never compromise from these guiding principles. Nanu products are made with the highest quality materials. For instance, we only use 100% cotton fabric in all our textile products, and the highest quality MDF in our furniture. We use EN71-3 certified water-based primer, paint, and polish so that Nanu furniture does not smell from the first day of the delivery. Turkey is a well-known textile manufacturing, cotton and wood processing country. Many of the world’s premium brands have manufacturing facilities here due to access to the highest quality fabrics and manufacturers. So, we are at the right place to have everything we need to create only the best products for you.

The meaning of NANU

Pick your definition – in ancient Egypt, “nanu” meant beautiful. In Hindu, it means little, and the sweetest. Native Americans used this word for brave and high spirits. In Ottoman, it meant a lullaby. It seems Nanu means all the nicest things we would like our name to mean.

You won’t get bored by the variety of our products

Soon after the pajamas came the bed sheets, quilt cover sets, cradles, cribs, bedsteads, bunk beds, closets, dressers, commodes, study tables, shelves, nursing chairs, soft chairs, mirrors, lighting units, wallpapers, anti-allergic carpets, curtains, accessories, sleep buddies, massage oil and perfume, and many other enthusiastically designed or hand-picked items. Today Nanu offers everything moms would need to provide their kids with a healthy good sleep.

EXPLORE OUR PRODUCT RANGE

BOYS, GIRLS, BABY, NEWBORN

BEDLINENS, BED COVERS, BLANKETS, PILLOW & QUILT SETS, MATTRESSES

CRIBS, CRADLES, BEDSTEADS, BUNK BEDS, CLOSETS, NURSING CHAIRS, SOFT CHAIRS, SHELVES, DRESSERS, COMMODES, STUDY TABLES, MIRRORS

ANTI-ALLERGIC CARPETS, LIGHTING UNITS, CUSHIONS, PAINTINGS, SLEEP BUDDIES

BATH TIME, SWADDLES, CARE BAGS, PACIFIERS, NANU MASSAGE OIL & NANU DREAM PARFUME

PICK FROM OUR PAJAMA SETS, BABY SETS, HAND KNIT CARDIGANS, SLEEP BUDDIES, SLEEP ROOM ACCESSORIES, NANU MASSAGE OIL AND NANU DREAM PARFUME

It’s not just kids or just products

Kids' good sleep means moms' good sleep. That’s why while designing, producing or choosing each item for Nanu, we keep both kids and moms in mind. We also know that good sleep requires a mindful approach with good methods. This is why we work with Kim West certified multi-lingual sleep coaches who are trained in the gentle sleep method to support moms in providing good sleep to their kids.

Girls are digging out their dirty Nanu pajamas from the laundry bin because they refuse to wear anything else… That’s how much they love them!

Rahime,
Mom of 3

For our sleep room and our baby we would only consider furniture made of high quality and pollutant-free materials. Above all, it should be tailored to our specific needs also. We found what we were looking for at Nanu! Color, padding, width, height, depth of the furniture – everything can be selected personally here and leaves no wish unfulfilled. We are happy to have chosen Nanu!

Katja,
Mom of 1

At Nanu Bedtime I always feel comfortable, the consultation is individual and always tailored to each customer and their wishes. Nanu has a great selection of high quality children's furniture made to measure and they also have the softest pajamas of all times!

Andi,
Mom of 1

EXPIRIENCE NANU

Meet us at our flagship store in Vienna

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